WinWorld Brand

HONGOU GROUP

International Auto parts suppliers

Hongou Group is an auto parts supplier that works with automotive aftermarkets around the world. As a technology company, Hongou Group has launched innovative products for automotive interior and exterior systems and automotive consumable systems.

Customer/supplier relationship

Hongou and its customers (Hongou Group supports them through the development of the global market) and suppliers have formed a strong cooperative relationship and advance together to reach the highest standards in the world.

Sales policy

Hongou Group's customers include automobile OEMs and auto parts aftermarket. In order to meet their requirements, Hongou Group has developed a sales strategy for all continents, established a close relationship with each customer, and listened to their demands.

Procurement strategy

In order to make Hong Europe's strategy truly competitive, the procurement department's mission is to reduce costs by purchasing only from the most competitive suppliers. Implement an extremely rigorous screening process for new suppliers, apply total quality management and innovation solutions to suppliers and subcontractors, and build close relationships with the most innovative and best-performing suppliers.

【2008-2016 - Start-up phase】

2008

The company carried out business expansion of automotive interior and exterior parts, opened a factory in Hebei, China, and established a professional team of R&D, design and production. This is the origin of the Win world interior.

2012

2013

Hongou Group introduced German technology and established its own research and development of automotive interior materials technology team to lighten the original performance of automotive interior materials, using modern design methods and effective means to optimize the design of automotive products. Established an operation center in Guangzhou, China, and established subsidiaries in ten cities in China.

2015

The company ushered in the 7th anniversary of its establishment. The continuous innovation of interior technology has become the company's main business.

2016

The company set up a factory in Guangzhou to acquire a new line of business: the car sun-shade series.

The Group acquired a factory that produces brake calipers, brake pads and ignition systems in China. The company's long-term strategy extends to the production of electronic components (spark plugs), brake systems, as well as filters and lighting systems.

2016

HISTORY

The company expands its Middle East business and works primarily with customers in Russia, Iran and Myanmar. In 2019, it plans to establish new production bases in Myanmar and Russia.

The group has established a new business unit in Myanmar.

The company has expanded from a single product business of automotive interiors to the production of automotive sound insulation, automotive interior ceilings, fender linings, hood insulation, trunk carpets, bottom guards, pillar trims and other products. In the first half of 2012, the company held almost all patents related to automotive interiors.

Birth of the brand

In order to strengthen brand building,

At the annual general meeting of shareholders on July 29, 2016, the company adopted Win World as its brand name.

In 2018, the first national headquarters were established, established in Russia, Iran, Myanmar, Vietnam and Malaysia.

In 2018, Hongou Group completely reorganized its core business, and the company's business restructuring, especially after the addition of brakes, electrical appliances and filtration systems, continued to diversify.

Highest standards at all levels

In 2018, the production of safe and environmentally friendly accessories became the top priority of Win world. The company also introduced the TS16949 quality management system to win customer satisfaction through total quality management.

In 2018, a special product R&D center was established in Hebei, China. At the same time, a product R&D center and laboratory were set up in the Guangzhou Operations Center in China, and the exhibition hall was expanded to build a trading platform for overseas customers who have long purchased in China.

2013 – 2016 Tech-nological innovation

In 2018, Hongou Group launched a plan to provide innovative products to its customers. Through the use of automotive interior modification technology, the development of a multi-functional automotive interior ceiling, Hong Europe led the automotive interior ceiling technology.

Steady growth

The Group's strategy is based on growth in two main areas: automotive interiors and automotive consumables business development.

Win World's innovative technology has been unanimously recognized, especially in terms of safety, quality, technology, environmental protection, service and innovation. Hongou has been striving to make more people recognize it.

Strong international presence

In order to serve customers around the world and more effectively meet their needs, Hongou Group operates in 32 countries and works closely with major global automakers in the local market.

This ensures that the Group can rely on its relationships with automakers to develop business solutions globally and locally to meet market challenges as needed.

Hongou Group implements its strategy in accordance with the principles of sustainable development.

Business growth in high-growth regions

While developing innovative technologies, Hongou Group is focusing on attracting new customers in high-growth regions to gain market share.
In 2012, Asian car production accounted for more than half of global production. China, which plays a leading role here, is currently the largest automobile market in the world. In addition, the Indian and Southeast Asian markets have similar expansion patterns in the coming years. By 2018, half of the business of Hongou Group will come from Asia.
Hongou Group operates in other fast-growing automotive aftermarket.

Strong international presence

In order to serve customers around the world and more effectively meet their needs, Hongou Group operates in 36 countries and works closely with major global automakers in the local market.
This ensures that the Group can rely on its relationships with automakers to develop business solutions globally and/or locally, as needed, to meet market challenges.
Hongou Group implements its strategy in accordance with the principles of sustainable development.

600Million $ in sales　　　　　　　3R & D centers　　

9Production bases　　　　　　　　　656Employees　　　　　

9Development centers　　　　　　　16Distribution platforms

WIN WORLD Around the world